Iberpaint | Branding, Design of logo, corporative Identity
Design of logo, development of the corporative identity and applications for the commercial stationery store.
- Client: Iberpaint.
- Project: Design of the logo and the corporative identity for a new brand of decorative paintings.
- Elements: Design of logo, development of the manual of corporative image, design of commercial stationery store.
Before the launching of the new brand of paintings and decorative coatings, Iberpaint ordered the design to us of its new image, that included the design of the logo, the development of the image manual and the applications in the commercial stationery store and the administration generally. In addition, we realised the implantation of the brand on other supports expensive to the consumer, as the design of the labels and the design of its webpage.
We bet to represent the brand through an hummingbird, associating it to a very pregnante symbol and with very positive implicit sensations. An explosion of color, joy, movement and expressivity, supported by a typography of very easy reading, elegant without being classic, modern without being cold. The set well is balanced, has a very noticeable aesthetic character that causes that it is attractive by itself in great formats and simultaneously offers excellent legibility even in reduced sizes.